Search Engine Marketing – SEM Consulting for perfect reach and visibility in search engines

Successful SEM Management through SEM Consulting and SEM Tools

At HighPots, Search Engine Marketing, or SEM for short, takes place exactly according to defined processes and certain procedures. These SEM processes and procedures are permanently updated and optimized. The SEM strategy is optimized for different industries, products and services. Based on our many years of SEM experience as a SEM service provider, we are sure to have the right strategy for you. We will be happy to provide you with this within the framework of our proven SEM-Consulting service. Both in terms of SEM process efficiency and SEM optimization with regard to changes in search engine requirements.

A part of our Search Engine Marketing portfolio:

  • SEM Management
  • SEM Consulting
  • Google SEM
  • Baidu SEM
  • Bing SEM
  • Yahoo SEM
  • Yandex SEM
  • SEM Strategy
  • SEM Tools

The Search Engine Marketing and Search Engine Management takes place at our office in Frankfurt, – SEM Frankfurt.

As SEM Dienstleister we belong to one of the largest SEM agencies in the Rhine Main and middle Neckar area. To our SEM customers belong organizations of numerous sizes. Both KMU’s and international companies. The smaller our SEM clients, the more operative our work is. In the case of major customers, we usually develop SEM strategies as part of our SEM consulting.

These SEM search engine requirements concern organic optimization via SEO as well as inorganic/paid improvements of your visibility via SEA.

SEM – a complementary mix of SEO and SEA

But also the organic search engine optimization via Search Engine Optimization is mostly automated. The same applies to search engine advertising – regardless of whether programmatic SEA with or without real-time bidding.

We attach special importance to the fact that your Search Engine Marketing aligns the SEA campaigns optimally to your SEO efforts.

The SEO strategy often also includes neighboring online marketing activities. For example, SEO-accompanying online activities such as content marketing, digital storytelling or newsletter marketing.

In addition to the actual SEA measures, e.g. via Google AdWords or Bing-Ads, other inorganic advertising media should also be included in the SEA concept. For example display marketing or banner campaigns.

In general, it takes several months until SEO changes become effective, regardless of whether OnPage or OffPage. Until SEO is effective, AdWords can therefore be used intelligently to force a particular landing page on the web.

SEM Consulting
SEM Strategy

Our SEM experts have a high level of SEM expertise based on many years of experience. In addition, HighPots SEM consultants have optimal HighPots internally developed SEM software applications at their disposal. Thus holistic and comprehensive SEM controlling procedures can be applied. SEM real-time controlling shows you the campaign tops and flops at an early stage.


During the implementation of all SEM measures, all user data is collected and divided into target groups in accordance with data protection regulations. Each user receives a user ID and all user activities are stored under this ID and assigned to one or more target groups. This enables the HighPots target group mapper.


Our SEM procedures increase your sales figures and thus your turnover. In addition, your brand awareness is significantly increased, as is the number of leads in your company.

Gain competitive advantages by using the HighPots SEM tools as well as our SEM consultants. Together with you, we develop omni-channel SEM strategies, break them down into operational SEM procedures and SEM methods and implement them at high speed.

We are also happy to provide SEM know-how transfer.